Shanghai China Central Place

Shanghai China Central Place

Shanghai China Central Place is located in North Bund, Hongkou District, Shanghai, bordered by Gaoyang Road to the east, East Daming Road to the south, Xinjian Road to the west, and East Changzhi Road to the north. It faces Lujiazui across the river, only 220 meters from the Huangpu River, enjoying close proximity to waterfront landscape resources with both business and landscape value. The total land area is 24,000 square meters, with a total construction area of approximately 200,000 square meters, and a planned investment of 8 billion yuan. It will create a high-end commercial agglomeration area consisting of 30 luxury flagship stores that integrate Shanghai's historical and cultural features, integrated with high-end enterprise reception halls, top-tier facilities, and open landscape squares, combining historical culture, architectural art, and fashion art to form an international business landmark; creating a differentiated business format with leapfrog upgrades, creating an "organic, integrated, ecological" top business district, contributing to North Bund's realization of "World Reception Hall" and Shanghai's high-level urbanization improvement and high-quality development. Working with international master design teams, integrating top international design teams such as KPF and LEAD 8, and high-quality construction forces at home and abroad, with the most advanced concepts and linkage with surrounding landmark carriers, forming an ultra-large-scale high-quality comprehensive commercial area, looking forward to the future lifestyle of the metropolis, integrating historical culture, architectural art, and fashion art. Committed to making the project the first "luxury home gathering area" in China that can match or even exceed Tokyo's Omotesando, New York's Fifth Avenue, and London's Bond Street in terms of experience. The project includes 1 excellent historical building (Gaoyang Road 165-167 Residence) and 5 preserved historical buildings (Qianyuan Primary School, Star Perfume Factory, Renxingli, 105 Residence, Dongdaming Road Warehouse).

Gaoyang Road 165-167 Residence

Listed as one of Shanghai's 5th batch of excellent historical buildings, built during the Republic of China period, witnessing Shanghai's Haipai architectural art style. Exterior-style architecture with high artistic value, restored according to protection requirements, creating a luxury brand home that combines historical charm with luxury brand culture.

Yongchengli

Yongchengli was historically a row-style Shikumen lane residence, built in 1948. The current state has been demolished, but the planning scheme preserves the lane texture, combining commercial functional requirements, absorbing and interpreting the historical building's style characteristics, awakening historical memories, and facing the future. In the future, it will gather watch and jewelry flagship stores, where brands will showcase their historical culture and craftsmanship.

Star Perfume Factory

Preserved historical building, built in the early 20th century, featuring Victorian Queen Anne style characteristics. Historically the site of Star Perfume Second Factory, Star Flower Dew Perfume is a famous old brand in modern Shanghai and the earliest origin of flower dew water in modern mainland China. Huamao Group has now restored the site, continuing the historical context, and has held multiple art exhibitions, cultural forums, and other interactive exchange activities.

Renxingli

Renxingli is a cluster of Shikumen lanes. The planning scheme adopts a preservation and renovation protection method that continues the fishbone structure of main lanes plus branch lanes. The unique Shikumen lanes and industrial historical buildings add distinctive internet-famous check-in topics to the project. Combined with specialty retail and internet-famous dining, creating a popular urban destination consumption scene.

105 Residence

105 Residence preserves the continuity of the street interface, endowing the building with new humanistic value through restoration, updated design, and repurposing; as a platform for cultural and artistic exchange, it can host fashion shows, art auctions, and other fashion cultural exchange activities in the future.