Nanjing China Central Place
Nanjing China Central Place
Nanjing China Central Place is located in the core of the main city, situated on Central Road, the city's "Golden Central Axis," between Xuanwu Lake and the Ming City Wall, occupying the core position of the world-class Central Road-Xuanwu Lake business district, and is the only newly added city-level high-end complex in the main city. The project covers a total area of 112 acres, with a total construction area of approximately 450,000 square meters, invested by China Central Place Group with approximately 8 billion yuan, covering super Class A office buildings, boutique shopping centers, block commercial spaces, international apartments, hotels, protected buildings, art exhibition halls, and other composite functional spaces. The project is positioned as a "New Metropolis Lakeside Life Enjoyment Destination," transforming the free rhythm, open vitality, and humanistic atmosphere represented by the lakeside into life experiences in the urban complex. Through the multi-dimensional integration of sports, art, social interaction, and aesthetics, people can feel the relaxation and richness of the lakeside in the city core, creating a new sample of metropolitan life with warmth, content, and expressiveness. In terms of planning, the project adheres to China Central Place Group's concept of "responsibility to the city, responsibility to society, and responsibility to history," collaborating with more than ten international design institutions including KPF. Taking Xuanwu Lake as inspiration and incorporating Nanjing's historical imagery such as Purple Mountain and the Ming City Wall, it creates a highly recognizable three-dimensional urban visual identity. The project has convenient transportation, with Metro Line 1 Xinmofan Road Station B2 level directly connecting to the shopping center. Adjacent to Xuanwu Lake, located at the core of the 3KM central axis from Gulou to South Station, it links high-end resources in the main city, building a "city-lake borderless" sample through the cultural-commerce-tourism green corridor, helping to revitalize the old city.
China Central Place International Apartments
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China Central Place Ascott Serviced Residences
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Office Building
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Shopping Center and Block
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Business Format Positioning
Nanjing China Central Place focuses on high-end consumption and industrial needs in Nanjing and surrounding areas, with "First Launch + Uniqueness + Local Co-creation" as the core strategy, positioning around "Cultural-Commerce-Tourism Integration," creating a full-scenario, high-experience business format matrix covering multiple fields such as office, commerce, residential, and culture, providing high-quality life and services for different customer groups.
Shopping Center and Block
Nanjing China Central Place's total commercial area reaches 158,000 square meters, consisting of approximately 108,000 square meters of shopping center and 18,000 square meters of block commercial space, comprehensively defining new metropolitan lakeside life. Centered around "New Lakeside Life Scenarios, All-Dimensional Direct Access New Coordinates, Trendy Inspiration New Experiences, Relaxed Block New Life, Free Gathering New Moments," the project creates a more relaxed field and more avant-garde expression, building an "Emotional Destination" and "Spiritual Resonance Field" for the new middle class and younger generation. UPTOWN, the traffic engine of new quality lifestyle. As an important component of Nanjing China Central Place's own business format, and located on the China Central Place-Nanqi dual-core central axis China Central Place Pedestrian Street, it is bound to shape through branding strategies, empowering the project and Gulou business district renewal, becoming a leading lakeside life ideal block in Nanjing and even the Yangtze River Delta. The commercial brand matrix introduces first stores and exclusive brands such as UME Cinema Concept Store (Nanjing Exclusive), Me KTV, Nordic Expression Flagship, TINY PETTING ZOO (Nanjing First Store), Mars Vava, covering trendy retail, quality dining, leisure and entertainment and other business formats, forming a brand combination with both urban taste and cultural recognition.
Super Class A Office Building
With a total construction area of approximately 83,000 square meters, positioned as the "Urban Office Cover Led by Headquarters Economy," it fully aligns with international first-tier office standards, meeting the needs of high-growth enterprises in modern finance, biopharmaceuticals, energy and power, information technology, and other sectors. It has already attracted more than ten Fortune 500 companies and industry-leading enterprise headquarters, including Co-Creation Lawn, Shanghai Mitsubishi Elevator, CIMC World Link, Kelun Pharmaceutical, Itochu, Korean Register, Industrial Securities, and China Galaxy Securities, forming a high-energy enterprise ecosystem and helping to upgrade the city's industrial structure.
High-End Apartments
China Central Place Ascott Serviced Residences features 285 elegant and refined guest rooms, ranging from single-room apartments to three-bedroom suites. The apartment is equipped with comprehensive facilities, including breakfast restaurant, gym, heated swimming pool, children's playroom, etc., with 24-hour security and monitoring systems ensuring safety and peace of mind. China Central Place Ascott Serviced Residences continues Ascott's more than 30 years of professional service tradition, creating a warm home and comfortable living for global business travelers.
China Central Place International Apartments offer diverse unit types from 46–126㎡, currently available for both rent and sale. The apartments feature 24-hour hotel-style lobby reception, comprehensive butler services, and one-stop management, enjoying exclusive INYOU series amenities, including dining, fitness and heated swimming pool, art and reading spaces, and a community kindergarten operated by Nanjing Experimental Kindergarten Group, presenting a high-quality living solution.
Operation Status
Nanjing China Central Place takes "Linking Urban Cultural Context, Activating Consumption Imagination" as its core operation direction, creating an integrated high-end service platform with organic ecological integration. It has already attracted more than ten Fortune 500 companies and industry-leading enterprise headquarters to settle in the office building, and the commercial sector has introduced multiple Nanjing first stores and exclusive brands. In the future, it plans to introduce more than 500 high-quality brands and enterprises, expecting to attract more than 20 million visitors annually, creating billions of yuan in tax revenue and more than 10,000 jobs, helping Nanjing move towards an "International Consumption Center City".
High-End Service System
The Super Class A office building provides efficient, green, intelligent, and secure office spaces meeting international first-tier standards, equipped with high-standard refined lobbies, vertical zoned elevator systems, international brand curtain walls and fresh air systems. At the same time, relying on the comprehensive complex's full-dimensional supporting facilities, it provides integrated solutions for enterprises including business socializing, conference reception, and employee life services, such as elegant restaurants that can host enterprise conference receptions, and the China Central Place Cloud platform helping enterprises efficiently connect resources.
Connecting the life community of urban populations, relying on the "China Central Place Cloud" platform, Nanjing China Central Place builds a full-cycle operation closed loop for B-end government enterprises and C-end members, precisely linking the three core customer groups of office workers, family residents, and young consumer groups, creating a real, active, and emotionally connected urban life community.
Featured Activities and Self-Operated Ecosystem
The project plans multiple high-quality themed activities annually, centered around three major scenarios: "Sports-Friendly, Travel-Friendly, Pet-Friendly," accumulating original IP content such as Urban Dash City Sprint, Open Class In-Situ Life, INYOU Gallery Art Curation, GREENFIELD Lawn Music Festival, etc. In the future, UPTOWN Street will regularly host brand pop-ups, cultural and creative markets, and holiday events. The 1F atrium and Central Road facade will host city-level events such as high-end sports brand launches and trendy brand release shows, creating a co-creative consumption ecosystem where "Life is Connection."
Centered around five major themes of health management, social dining, women's growth, pet-friendly, and cultural exhibitions, creating the INYOU self-operated brand matrix, covering INYOU FITNESS fitness space, Zen healing beauty space, INYOU handcrafted coffee, elegant restaurant, and Pet Paradise, filling business format gaps through differentiated self-operation and meeting consumers' diverse high-quality needs.
Nanjing China Central Place offers not just space, but an urban solution of an "Immersive Content Showcase." Here, brands are not only seen but resonate with scenes and connect with people; and every time users step in, it marks the beginning of the next new story.
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